The director of Be Belle Boutique, contacted us during the summer, requesting a total overhaul of her current e-commerce website. The site needed to provide easy navigation between products and use a clean and clear style. This also needed to include a range of variations for each product, such as sizes and colours. We stuck with the Be Belle Boutique branding and existing logo; and used elements of this to incorporate into the site. This included the creation of customised social media icons and other on-site artwork.

The Be Belle Boutique website required multiple functionality elements to ensure ease of use and enhanced purchasing options. Navigation on the website incorporates a mixture of two approaches. Side navigation, for ease of product search; and drop down menus under each item. This allowed easy access to product categories and easy navigation between further sizes and colours. The site also has a personalisation element, which allows some products to be customised online. Gift card purchasing and acceptance was important and a points system was also put in place. Through the payment section, we have provided both a pay now option, as well as a payment plan approach. This is something that was highlighted during the design process as being important. All images were provided by Be Belle Boutique and the team at TRACE edited and prepared them for web use.

We have loved working on this project and the company director was kind enough to leave us a glowing review after receiving her finished site, so we couldn’t be happier. Thanks Be Belle Boutique. We hope you continue to enjoy the site. You can view the current website here.