YouCan Ride – Promotional Material

The start of 2018 has seen TRACE working with a local Youth Cancer Treatment Services charity, YouCan. With an upcoming bike ride event, YouCan needed a range of promotional material to boost engagement with potential riders and also valuable supporters of the charity. The project consisted of both online and print material, with designs required for use on social media, and for flyers, posters and banners.

We used the YouCan logo and elements from design work used for the charities’ previous events, as a starting point for our own, updated designs. We then worked towards modernising these to be cleaner and include elements that hint towards the content included. The colours used were aligned with the logo and imagery used to highlight charity riding events. The base design was then recreated in an array of formats for use across multiple media.

Most of the information required to join or attend the event was included on the posters and banners. But this would not work for social media artwork as the information was too bulky for use in this. The social media artwork needed to provide smaller snippets of information than the banner, posters or flyers, so that the audience for YouCan would see elements of importance; and captions to draw attention to the event.

We wish YouCan luck with this event and look forward to supporting them in future events also.

• Client: YouCan

• Service: Design